We at GetU2TheTop.com DO NOT do SEO, but rather SEM and Online Advertising!
We help businesses and business owners with their online presence in a way that is specific to each of their day to day operations. Our experience can pinpoint where the focus needs to be aimed, as well as the longterm plan to strive for.
SEO - Search Engine Optimization
is the PROCESS of gaining ranking for your website based on the keywords that you are attempting to be seen for within the search engines.
This is what Wikipedia says SEO is: http://en.wikipedia.org/wiki/Search_engine_optimization