Meet Warren
Meet Warren Macdougall, Vernon Web Consultant
Digital Swiss Army Knife. Circulation Sensei. Recovering Philosopher. Possibly a wizard.
The short version
The MacGyver of Small Business Websites
Warren Macdougall didn’t earn the nickname MacGyver by accident.
Whether it’s reviving a sluggish website, rigging a power solution on the fly, or whipping up a surprisingly gourmet vegan dinner from three ingredients and a hope, Warren just figures it out. No manual? No problem. As long as there’s duct tape, Wi-Fi, or a BEMER nearby, he’s in business.
As founder of GetU2TheTop, Warren helps small business owners go big online, building clean, functional WordPress sites and smart ad campaigns that work while you sleep. He’s also a recruiting machine with Vector Canada, showing students the ropes of entrepreneurship and giving them a platform to prove what they’re capable of.
The plot twist? In 2018, a personal health challenge rerouted Warren’s path. He discovered BEMER™, tried it for himself, and now shares it as an independent distributor. He’s not selling hype; he’s sharing something that matters to him, backed by technology and personal experience.
Always Juggling About Five Roles at Once
Tech Whisperer
For friends and clients who need something fixed, explained or set up properly.
Gravel Biker and Wellness Junkie
Happiest on a bike, on skis or on a trail somewhere in the Okanagan.
Proud Husband and Dad
Who still drops the occasional dad joke mid-Zoom.
Data Nerd
With a deep love for conversion rates and coffee.
Warren believes in showing up fully, laughing often, and living with purpose, even if that means solving your WordPress meltdown from a camp chair in the woods.
From Banff Ski Hills to Okanagan Websites
More than 35 years of work across technology, sales, mountain-town management, teaching and emergency services. Every stop added something I bring to your business today.
Science, Students and the Beer Store
- Honours B.Sc., Biology, Brock University 1985–1989
Limnology and environmental science. - Computer User Services Student Advisor, Brock University 1988–1989
Helped students set up and troubleshoot their personal computers. - Stockman / Cashier, Brewers Retail (The Beer Store) 1985–1989
Inventory, cash balancing and restocking.
A Decade in the Mountains
- Head Doorman, Banff Springs Hotel 1989–1990
The first friendly face for hotel guests. - The Ski Stop 1990–2000
Ski and bike rentals, retail and a ski-tech shop. Became Manager: Hired and trained staff, and kept the network running. - Summer Manager, The Scoop Ice Cream Parlour 1994–1997
One of the busiest shops per square foot in Canada. - Snowboard School Coordinator, Ski Banff @ Lake Louise 1995–1997
CASI Level II instructor and co-founder of the “Club Snowboard” school. - Volunteer Firefighter, Banff Fire Department 1997–2000
- Promotional Team, Weather Network Powder Patrol 1998–2000
16 weekends a winter promoting sponsors at Alberta and BC ski areas.
Technology and Sales
- Applied Information Technology Diploma, summa cum laude, ITI 2001
- Business Development Manager / Java Analyst, Lightyear Consulting 2001–2004
Drove $500K in growth for a Premier IBM Business Partner. - Custom Club Fitter, Analyst Golf 2004–2005
Helped increase total monthly sales by 150%. - Owner, Wholesale Hot Tubs 2004–2005
Brought the only chemical-free hot tubs to the Calgary market.
Building GetU2TheTop
- Founder, GetU2TheTop 2009
WordPress websites, SEO and online advertising for small businesses. - Online Recruitment & Advertising Manager, Vector Marketing Canada 2009–present
Recruitment campaigns that help students start their first business. - Volunteer Firefighter, Coldstream Fire Department 2010–2025
NFPA 1001 Firefighter I & II, structural and wildland, and Emergency First Responder. - Independent BEMER™ Distributor, Self-employed 2019–present
- Geek Squad Consultant (seasonal), Best Buy 2025–2026
Helping You Get to the Top
Everything above comes together in what I do now: building and fixing WordPress websites for Okanagan small businesses, running online advertising for Vector Marketing Canada, and sharing BEMER™ sessions in Vernon.
Science and Technology
Honours B.Sc. in Biology (limnology and environmental science), Brock University, 1989, and an Applied Information Technology Diploma, summa cum laude, from ITI in 2001.
Say No to SEO
Warren’s 2017 book on the tools and strategies that really work for search engine marketing.
The GetU2TheTop Podcast
Conversations with Vernon business owners and community members about life, work and what brought them to the Okanagan.
Get Your Free Website Assessment
Book a free strategy call and Warren will walk through your website with you, then tell you exactly what he’d fix first to improve your online presence.
Or call (250) 307-7226 · info@getu2thetop.com