Have you ever wondered what Google does to create the results pages...this is an older video that shows what it is that they used to do in 2010. The main difference today is that the page rank is not as heavily weighted by google in their algorithm. Still a very poignant video that shows why it is important to have ON PAGE SEO, but that no one is able to rank a page higher (cheat googles search bots/spiders) because Google takes their service very seriously.