SEM or Search Engine Marketing…

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. ^[1] [2] Search engine optimization (SEO) is "optimizing" website pages to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website ^[3] SEM is utilizing various means of "marketing" a website in order for it to become more relevant in regard to search engine searches and their rankings. It should be asserted that SEM is NOT SEO and vice versa. SEM constitutes Ad words; ^[4] which comprises of pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), [3] article submissions, advertising and making sure SEO has been done. ^[5] Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It frequently needs to be updated and monitored continually. Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. ^[6] You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a higher level of SEM
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